We Build SEO Strategies that Really Work!

Papershark Media™ are an SEO & Web 'New Media' Company based in Camberley (Surrey & Hampshire). With passion for Design & Market Knowledge, from Strategy to Build we know what gets results.

Managed Pay Per Click Campaign

Many companies offer a quick and easy 'sign up online' service for Managed Google Adwords Pay Per Click (PPC) and other Paid Search Engine Marketing. These companies will charge around 15% commission on your expenditure for management. Although this flat rate creates the cheapest and fastest way to start a managed campaign, the reality is of a service that is lacking. You are not paying for any marketing activity beyond the purchase of ad-space online and some simple administration.

Some Search Engine Marketing companies even have the ‘front’ to offer a high click through rate for online advertising. Even though this fundamentally misses the point of using targeted advertising. If you want a company that will sell numbers of visitors to your site, it can easily be done. But you will achieve much more with a strategy based on Quality rather that Quantity of visitors.

Experts who understand how targeted Direct Marketing has always worked have the best experiences to apply to a successful PPC campaign. They leapt on the technology as a way to better target, better measure and analyse, better manage their campaigns. They didn't just move on a misconception that advertising online is easier. PPC campaigns are expensive, it can cost around 30-40p to get just one clink through to your site. In fact in some markets (such as commercial mortgages) it can cost in excess of £70 for a single click. Expensive? Expense is relative to strategy and returns; we understand the metrics to help you to know what is working.

We offer a Planned Strategy based PPC Management service that is based on a wholly ethical and targeted approach that is effective and focused on Return On Investment (ROI) and lifetime value (LTV) of a customer. Check our FAQ on this subject, or Contact Us if you would like to know more.